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Tag: lisa brown

Lessons from Malden teach volumes about how to strengthen community resilience

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Robin Ohlgren
Monday, 02 August 2021 / Published in News + Updates

This article first appeared on the Washington State Department of Commerce website on July 31, 2021.

Commerce work with local leaders in town decimated by wildfire reveals new approaches to better serve communities in crisis

Imagine feeling the scorching heat as you stand, stranded on the nearest small patch of green alfalfa, helpless against flames consuming the house on your family’s homestead settled generations ago. Or feeling a tightening knot in the pit of your stomach as you rush to the engulfed homes and businesses of your neighbors, making sure everyone is safe from the wildfire swallowing buildings whole. Imagine, then immediately shifting gears to lead rebuilding the devastated community, all while your own family is among those who lost everything.

That was reality for the current town mayor Dan Harwood and volunteer firefighter and town councilmember Scott Hokonson last September when the Babb Road fire roared through the rural town of Malden, Washington and destroyed 80 percent of its homes and buildings in a matter of hours. The small community of fewer than 300 residents sits among the rolling hills and fields of Washington’s Palouse, about 40 miles south of Spokane.

Horse in a pasture against background of green rolling hills in Malden, WA
Less than 300 residents call tiny Malden, Washington home. The town is nestled in the green, rolling hills of the Palouse about 40 miles south of Spokane. The Babb Road wildfire erased 80% of the buildings in this quiet rural community in a matter of hours.

Harwood, Hokonson and other local leaders and teams of dedicated individuals, have been working nonstop in their efforts to rebuild and come back even stronger. That effort has also challenged state agencies to rethink what it means to serve a community in crisis.

Community needs run the gamut, small to large, simple to complex

Immediate needs following a disaster are typically clear — food, shelter, water, communication and power restoration. Then what? What about the future? The extent of the damage in the community was near total, requiring extensive ongoing long-term recovery assistance.

For months, the president’s approval for a federal disaster declaration was delayed in Washington DC, leaving the entire community wondering if or when they could access recovery funds and resources for the town and its families and businesses. This put even more pressure on state and local government agencies, led by the state’s Emergency Management Division and Commerce’s Energy Emergency Management Director, to mobilize crisis response and support for the residents of Malden and neighboring Pine City.

Following the initial wildfire response, as the community looks towards recovery, Commerce Director Lisa Brown said the first step is simple but frequently overlooked — listening. She said all too often, well-meaning agencies show up to the rescue with a standard toolkit of services and funding in hand. Communities are unique, and this one-size-fits-all solution isn’t always what a community actually needs.

“Plenty of people are willing to step up and help, but coordination is the heavy lift,” said Commerce Director Lisa Brown. “We were able to embed with the community and listen carefully to their needs. Sorting out the processes for getting what they need is something local leaders very often just don’t have the capacity to track down and do in the midst of such chaos.”

Connections more important than funding

Commerce’s Community Engagement Team arrived in Malden and met with local leaders led by Mayor Harwood and Hokonson in his role as Long-term Recovery Project Director.

“It’s important to build the relationship — one-way communication is not what they need,” said Commerce’s Community Outreach Specialist Julia Havens who serves in the northeastern part of the state. “We didn’t come in with pre-conceived notions and try to do things right away. We started slow and kept showing up.”

With such overwhelming needs, it became clear that the question of “what can I do to be helpful” would keep changing.

Hokonson expressed that the community “will take whatever you have to offer, whenever you’re ready to offer it.”

Helping the local recovery leadership team map and track their myriad needs and then organize around finding the right resources was key. Small town leaders wear multiple hats under normal circumstances, so the strain in a situation like this is overwhelming. Commerce brought together “tech teams” to address everything from housing to broadband to water infrastructure with inter-agency partners.

Some needs, such as emergency housing and communications, were straightforward. Shortly after the fire, Commerce’s Community Services and Housing Division identified funds for emergency rental assistance, and the Washington Broadband Office jumped in to negotiate with private internet service providers to get and keep the community connected.

Other essential needs continue to pop up daily amid the destruction.

When the call came “we need highway signs,” Commerce connected the town with regional transportation officials to take the lead.

Every small victory keeps the team encouraged.

“They will have a replacement flag at the post office, a new outgoing mailbox installed and now a new nearby post office is in the works. These wins help the community realize the sense of place and they matter,” recalls Havens.

Rebuilding for resilience — planning ahead to be prepared

Dozens of federal and state agencies, nonprofit and faith-based organizations and other groups have come to the table to help strengthen the community. One of those organizations is the Washington State Public Works Board, a leading member of the infrastructure “tech team” of experts involved in the ongoing recovery work.

Malden’s water system had been severely damaged in the fire, and private wells in the community were contaminated by ash and debris.

The Public Works Board was able to use its statutory flexibility to adopt a new policy to expand the funding limit of its emergency program in the case of catastrophic events, and took action to do so at their April meeting. This new policy also provided the Board with latitude to approve up to 100% grant funding to requests meeting this criteria.

As a result, Malden applied for $3.7 million in grant funding to drill a new town well, connect the private wells that had been contaminated to the system, and install additional water mains and fire hydrants to provide and increase fire protection. The board awarded full funding on May 7, Mayor Harwood signed the contract days later, and the required review processes began the next day. Completion of this project will ensure adequate water resources, public health and safety, preserve property values and support economic revitalization.

Public Works Board Chair Kathryn Gardow said, “The measure of any community is the way it handles adversity. Few towns have been tested as harshly as Malden, and their resolve and passion to rebuild after this devastating fire is clear. The Public Works Board is proud to stand with the town of Malden as it rebuilds and transitions to a brighter future and look forward to seeing Malden rebuilt better than ever.”

One wrinkle in the funding remained. In order for the funding to be used, state law requires the municipality to have an updated critical areas ordinance (CAO) in place. Malden’s CAO was last updated in 2007. Commerce connected its growth management services staff with town clerk Micki Harnois to work collaboratively on expedited completion of the new ordinance.

“Here’s an example of a government agency starting from ‘how can we make this happen’ when it could have been ‘you’re out of compliance.’ When you’re working to help a small, local community be successful, the approach has to be totally different,” Havens said.

Mayor Dan Harwood and Town Clerk Micki Harnois

Mayor Dan Harwood and Town Clerk Micki Harnois are among the dedicated leaders working tirelessly to rebuild their community where so many families lost everything.

Another consequence of the fire was that it destroyed the built and natural identifiers for land parcel boundaries. Parcel boundaries are crucial for property owners as they begin rebuilding, as well as the town and county for land use planning efforts. In February this year, Commerce provided a $55,000 grant to help Malden conduct a land survey and plan for integrating the data into their future plans, which was recently completed.

“It’s been my privilege to meet Mayor Harwood and Micki. It’s absolutely an honor to play a very small part in the recovery of Malden, not just to rebuild but to build back better,” said Commerce’s Local Government Division Director Mark Barkley, who deployed numerous team members to assist the town.

Once the request for federal disaster declaration came through 151 days later on February 4, FEMA assistance finally became available, opening a cascade of other resources that had been dependent on the federal designation. Property testing and cleanup is underway, but the list of priority infrastructure projects is long. Local leaders press on, supported by many offers of assistance from philanthropic, religious and other community partners in addition to federal and state partners.

Other long-term efforts underway include looking at affordable housing throughout the Pine Creek area. Commerce’s community services and housing staff are working with community leaders to form a low and moderate-income housing roundtable to identify resources to help address long-term needs and build community resilience for the future.

Lessons learned will guide change

Commerce team members remain engaged in various aspects of the community’s long-term recovery.

“We didn’t come in with pre-conceived notions and try to do things right away. We started slow and kept showing up.”

“We showed up and we stayed; we were there week after week,” said Brown.

Havens, who is embedded with the town and local long-term recovery teams, continues to attend and support daily and weekly coordination calls.

“I am inspired by those who have lost so much and yet are completely dedicated to keep moving forward. I am doing everything that I can to continue helping them get those wins,” she said.

Beyond the short-term satisfaction of helping neighbors in need, Brown said the agency gained important insights that will guide future action.

The experience raised a set of questions about helping the next community in crisis. What needs to be there, ready to go? What can be done proactively to ensure community resilience in the face of disaster?

For example, Brown notes restrictions on state funding is a challenge. “We learned there’s just not much flexible funding out there that allows us to come in and cross program or agency boundaries to get the community what they need. That’s something we’ll be exploring with legislators.”

Above all, the experience reinforced for Commerce’s entire team and their many partners that there is no substitute for the power of ongoing, trusted relationships to strengthen communities.

“We all work as a team. We’re now in full-blown recovery mode. Malden will be back and we’ll be back better.”

New flagpole installed on the site of what will be the town’s new post office.

A fresh flag waves from a new flagpole where a new post office building will soon stand, seeming to signal that Malden is on the comeback trail.

Harwood, who calls himself a “glass half full” guy, is upbeat about his community’s future, in spite of challenges still ahead for the residents of this small town who have experienced the double trauma of COVID-19 and wildfire in one short year.

In addition to completing clean up of nearly every property, construction of new water and large scale septic systems and acquisition of two new fire trucks, Harwood is bullish on opportunities that will come with the town’s future fiber-optic broadband infrastructure.

He likens the potential impact of broadband to that of rail coming to Malden in 1903. Once the Port of Whitman’s plan for connecting the community to high-speed internet is complete, Harwood envisions more folks opting for the slower pace, recreational opportunities and lower land prices of small town life in a beautiful place.

And for some who already call the town home, Harwood paints a picture of what it could mean. He thinks about training veterans struggling with PTSD to work from home, providing supplemental income, and more importantly, he said, bolstering a sometimes battered sense of self-worth.

Harwood is matter-of-fact: “Broadband changes lives.”

He also strikes a serious tone as he speaks about challenges still on the horizon, such as mental health capacity for people to be able to have a proper “debrief.” Neighbors need to talk with each other, he said, about what they went through and how they survived it, first the trauma of COVID and then the fire.

Havens and others continue to stand side-by-side with local leaders as they navigate these and other emerging needs on the road to recovery.

“Commerce is the one of the best kept secrets,” Harwood offered. “I can’t name them all, but these people are ingrained in Malden. I can’t say enough about what all the support means for our community.”

babb road firedepartment of commerceinland northwestinlandnwinlandnw stronginplisa brownmalden warural broadbandrural by choicewashingtonwashington wildfires

Washington Commerce introduces “Thrive!” to help high-growth businesses expand

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Robin Ohlgren
Tuesday, 17 December 2019 / Published in News + Updates

First appeared on Washington Department of Commerce website on Dec. 17, 2019.

OLYMPIA, WA – Expanding on the success of its original economic gardening program, the Washington Department of Commerce has developed Thrive!, a new program to help second-stage companies increase revenues and position for growth.

Based on the Edward Lowe Foundation’s System for Integrated Growth (SiG) framework, Thrive! connects chief executive officers to subject matter experts who provide them with data, analytics, best practices and strategies that are typically only available to larger corporations. This actionable information can be used to overcome roadblocks related to human resources, finances, operations, marketing, sales, international trade and other business issues.

“Since its introduction three years ago, Commerce’s second-stage program has helped 39 businesses across the state find innovative ways to increase growth and revenue,” said Lisa Brown, Commerce director. “Where the original program focused solely on external issues, Thrive! examines internal and external roadblocks to growth, since one can often affect the other.”

Research shows that historically, companies that have completed a second-stage program like Thrive! experience a 15% to 30% increase in revenue.

The ideal candidate for Thrive! is a company that’s been in operation in Washington for at least two years, has between six and 99 employees, achieved $1 to $25 million in annual revenue and has demonstrated an appetite and aptitude to handle additional growth.

To help offset the $4,275 cost of the program, Commerce contributes $1,275 to pay for the initial needs assessment call with the team leader as well as a strengths-weaknesses-opportunities-threats (SWOT) analysis call with a team of experts assigned to address identified business issues. Based on these calls and the resulting work plan, the CEO can move into the research phase of Thrive!, which entails up to 33 hours of professional research time. Thrive! is conducted entirely by phone and a secure online portal created especially for each participating company. Thrive! requires approximately eight to 12 hours of the CEO’s time over the course of four to eight weeks.

More information about Thrive! as well as a link to the application for the program is available at https://startup.choosewashingtonstate.com/programs/thrive/. Contact Susan Nielsen at [email protected] for eastern Washington Thrive! opportunities.

department of commerceecondeveconomic developmententrepreneursgreater spokaneinlandnwlisa brownrethinking ruralthrive!washington

Commerce Directors talk Better Broadband at Summer INP Meeting

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Robin Ohlgren
Tuesday, 11 June 2019 / Published in News + Updates

Originally published in the Moscow-Pullman Daily News on June 8, 2019. By Anthony Kuipers, Daily News staff writer.

One of the keys — and biggest challenges — for attracting businesses to rural areas of Washington and Idaho is the availability of high-speed internet and broadband, according to the directors of commerce departments in Washington and Idaho.

Lisa Brown, Washington Department of Commerce director, and Tom Kealey, Idaho Department of Commerce director, spoke Friday about the economies in their respective states during an Inland Northwest Partners conference at Banyan’s on the Ridge in Pullman.

Commerce Directors Lisa Brown (Wash., left) and Tom Kealey (Idaho, right) in Pullman for the Summer INP Meeting on June 7.

“I see broadband as really a significant challenge to get right,” Brown said.

Part of the challenge, she said, is Federal Communications Commission maps showing the number of broadband providers available and overall coverage provided in the region is not adequate.

“We’ve got to understand what we have and what we don’t have in order to appropriately direct investment into that middle mile and last mile,” she said. “That’s always the most challenging piece of deploying communications or telecommunications technology.”

Idaho Department of Commerce Director, Tom Kealey, examines alpaca products from Grazing Hills Alpaca Ranch, Country Store and B&B in Viola, ID.

Washington is trying to help rural areas with this problem by establishing a statewide broadband office that would coordinate grants to governments and tribes for broadband infrastructure.

Washington 9th District Rep. Mary Dye, R-Pomeroy, told the Daily News in April that she and her colleagues in the House supported the legislation because it will increase competition in the internet service provider marketplace and bring better service to rural Washington.

In Idaho, Gov. Brad Little signed an executive order in May establishing the Idaho Broadband Task Force, Kealey said.

The 40-member task force this fall will bring to the governor recommendations on ways the state can improve connectivity and speeds across Idaho.

The task force will try to map existing services and gaps in broadband infrastructure, which Kealey said will paint a picture for what resources are needed in rural and urban areas.

“We want to map what we have, be able to measure what we have in terms of access as well as speeds and features and services and options,” he said.

Brown pitched another idea that may bring people and commerce to eastern Washington. In light of Microsoft and other corporations last year offering funding to build a high-speed railway from Vancouver, British Columbia, to Portland, Brown said she would like to see a similar railway that connects western Washington with eastern Washington.

“How fantastic that would be to connect our communities, to connect our students and families, and also as an opportunity for people to be able to leave the megalopolis and see what the options are in other parts of the state,” Brown said.

Brown and Kealey highlighted some positives in Washington and Idaho economies.

Washington’s overall economy is booming, with the highest GDP growth and 10th largest economy in the country.

“If we were a country, we’d be up there with Sweden or Belgium right now,” he said.

Kealey said Idaho is near the top of the rankings in several economic categories including first in travel dollars, third in the number of people moving to the state and fourth in job growth.

banyans on the ridgedepartment of commerceeconomic developmentidahoidaho commerceinland northwestinlandnwinplisa brownpullmanrural broadbandvalue-added agwashington

Adams County to expand state-of-the-art food processing facility, adding 17 new manufacturing jobs

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Robin Ohlgren
Thursday, 18 April 2019 / Published in News + Updates
Washington State grant helps international food processor expand, add jobs in Othello

April 15, 2019

OLYMPIA, WA – The Washington Department of Commerce provided a $100,000 grant to the Adams County Development Council from Gov. Inslee’s Economic Development Strategic Reserve Fund to support the expansion of SVZ-USA Washington Inc., the only North American subsidiary of Netherlands-based specialty food processor SVZ International B.V.

The company plans to invest $4.8 million to increase capacity at its Othello facility opened in 2000, adding 17 new manufacturing jobs to its 90 existing employees.

“SVZ is an important part of the food processing cluster in Othello, and we are pleased to help Adams County Development Council partner with the company to make infrastructure improvements that will strengthen the entire community and prepare for future growth,” said Commerce Director Lisa Brown.

“We are excited to have SVZ-USA moving forward with a $4.8 million expansion project that will bring new jobs to the city of Othello and Adams County,” said Adams County Economic Development Director Stephen McFadden.

The grant will help offset the cost of sewer system improvements required by the city of Othello for the expansion.  This will also extend the new sewer line well beyond SVZ’s building, facilitating future municipal connections and growth.

SVZ-USA specializes in processing fruit and vegetable juices, concentrates and purees for food and beverage manufacturers around the world. The company is recognized globally for sustainability and agronomy management best practices.

“The company is actively involved in our community in multiple ways,” McFadden added. “SVZ employees volunteer with several community organizations, and the company plays an active role in the Othello Career Showcase where we connect students in grades 8 through 12 with local employers to introduce them to the numerous career paths that exist within their hometown.”

“Building and growing a great business requires equally great relationships.  We are very pleased with the relationship we have with The State of Washington, Adams County, and the City of Othello.  The grant funding provided facilitates our expansion, and confirms the business friendly and supportive role of government to our international leadership,” said David E. Stewart, president, SVZ-USA Washington.

“In addition to direct employment increases, as our sourcing of raw materials is predominantly local, we look forward to expanding our local sourcing as we partner with farmers for our agro supply needs, increasing by about 30 million pounds with this expansion,’ he added. “Our business success requires long-term relationships with customers, farmers, employees, and the communities in which we operate.”

adams countydepartment of commerceecondeveconomic developmentinlandnwinsleelisa brownmanufacturingwashington employment

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